Media kit
Paragraphs, facts and links for newsrooms and for every community preparing its own campaign. Take what you need; each text matches the fact pack.
Ready paragraphs
The Rushnyk of Unity – Rushnyk of Victory is a travelling embroidered cloth made of 103 rushnyky from 89 organizations. At 160.5 m, it set a European record with The Book of World Records in Tallinn on 24 May 2026. Its North American premiere took place on 13 September 2026 at UAFest in Carleton Place, Ontario.
The Rushnyk of Unity – Rushnyk of Victory is a travelling cloth of Ukrainian embroidery. Every community that receives it stitches its own rushnyk and sews it on, so the cloth grows with each stop. On 24 May 2026 in Tallinn, The Book of World Records registered it as a European record: 160.5 m long, 103 rushnyky joined into one, 89 organizations taking part. The project was conceived by Andrii Yatsenko and is carried by its co-organizers in Ukraine and Estonia; Viktoriia Bebko is its curator. It grows out of an earlier cloth: in 2014, pupils of around 1,100 schools unrolled a 735-metre rushnyk across the Dnipro bridge in Kherson. On 13 September 2026 the cloth made its first stop outside Europe. UAFest (Ukrainian Community of Lanark County) organized and produced its North American premiere in Carleton Place, Ontario, where a procession carried it into Riverside Park and a Lanark County panel joined the cloth.
Fact sheet
The same register as the fact pack, with the status of every figure. Keep the status when you quote.
- Length of the joined cloth
- 160.5 m
- confirmed
- Individual rushnyky joined into one
- 103
- confirmed
- Organizations that added a panel
- 89
- confirmed
- European record registered, in Tallinn
- 24 May 2026
- confirmed
- The 2014 Kherson rushnyk — a separate cloth
- 735 m
- confirmed
- Countries of Europe crossed
- 13
- as reported by the project team
- Embroiderers, from children to grandmothers
- 120+
- as reported by the project team
- Left the United Kingdom for Canada
- 30.08.2026
- as reported by the project team
- North American premiere at UAFest
- 13.09.2026
- confirmed
Rushnyk of Unity – Rushnyk of Victory — fact sheet (uafest.ca/rushnyk/facts) Length of the joined cloth: 160.5 m (confirmed) Individual rushnyky joined into one: 103 (confirmed) Organizations that added a panel: 89 (confirmed) European record registered, in Tallinn: 24 May 2026 (confirmed) The 2014 Kherson rushnyk — a separate cloth: 735 m (confirmed) Countries of Europe crossed: 13 (as reported by the project team) Embroiderers, from children to grandmothers: 120+ (as reported by the project team) Left the United Kingdom for Canada: 30.08.2026 (as reported by the project team) North American premiere at UAFest: 13.09.2026 (confirmed) Guinness World Records attempt: stated goal
Photographs
Frames from the North American premiere, taken by UAFest volunteers. Use them with the credit “UAFest / photographer’s name”.
The Rushnyk of Unity carried along a Carleton Place street
1800×1200 · Credit: UAFest / Misha Lytvynyuk
Carrying the Rushnyk of Unity to the festival
1800×1200 · Credit: UAFest / Misha Lytvynyuk
A participant waves while carrying the rushnyk
1800×1200 · Credit: UAFest / Misha Lytvynyuk
Embroidered panels of the rushnyk on the move
1800×1200 · Credit: UAFest / Misha Lytvynyuk
The rushnyk arrives among the market tents in Riverside Park
1800×1200 · Credit: UAFest / Misha Lytvynyuk
The rushnyk carried across Riverside Park
720×1280 · Credit: UAFest
The rushnyk unrolled in the park
1800×1200 · Credit: UAFest / Misha Lytvynyuk
Rotary embroidered rushnyk unfolded in the park
1800×1200 · Credit: UAFest / Misha Lytvynyuk
Holding up the Rotary rushnyk
1800×1200 · Credit: UAFest / Misha Lytvynyuk
The record certificate and the 2014 diploma are on the fact pack page for reference. Photographs of the cloth at other stops belong to the project and to those communities; we pass requests for them on to the project team.
Coverage
What newsrooms have published about the cloth, newest first.
- 15 Sep 2026The LanarkistSarah BurtchCarleton Place marks first North American stop of 160-metre Ukrainian Rushnyk of Unity ↗Report from the North American premiere in Riverside Park.
- 9 Sep 2026Hometown NewsHeddy SorourCarleton Place first North American stop for Ukraine's 160-metre Rushnyk of Unity ↗Preview of the premiere with a quote from the project’s author.
- 6 Aug 2026Hometown NewsRecord-Setting Embroidered Cloth Coming to Carleton Place ↗The first newsroom anywhere to carry the North American stop.
- Jul 2026Killarney AdvertiserThe showing at St Mary’s Church, Killarney, and the Irish panel. ↗
- 18 May 2026OTS (APA)Press release for the World Vyshyvanka Day march in Vienna. ↗
- Nov 2025UkrinformThe flashmob with the cloth in Limassol, Cyprus. ↗
- Oct 2024U.S. Embassy in EstoniaThe ambassador’s remarks at the launch in Tallinn. ↗
- Oct 2024UkrinformThe presentation of the cloth in Tallinn. ↗
Press contact
Interviews in English and Ukrainian. For the history and authorship of the project we connect you with its team.